Chiropractic Facebook Ads - Advertsing Tips
You started your practice to heal and help, not to learn Facebook Advertising. Trust the experts to help you attract more patients.
Chiropractic Ads That Work

Facebook Ad Targeting for Chiropractors
The power in the Facebook ad platform is the reach, at over 2 billion active monthly users, and the ability to target the exact type of patient you're looking for. Facebook makes it possible for us to start integrating interests, demographics, purchase behavior, and more for their users.
For example, you can target single mom's between the ages of 35 and 45 who have a college degree, are interested in chiropractic care and who live within 5 miles of your office.
Various targeting methods are currently working very well for chiropractors offering a variety of products and services locally. We use these strategies to attract the patients you want using targeted, ongoing Facebook ad campaigns.
Facebook is among the most ubiquitous and cost-efficient ways to market your chiropractic practice online. Because of the platform's ability to analyze the demographics, habits, and interests of users, it can display your ad in the proper device placement to those who may be the most interested in chiropractic treatment residing within your geographic region.
We use the latest strategies, technology and tools available to manage your campaigns and to report the results to you.

Creative Copy and Images
Facebook users are scrolling through their newsfeed, desperate for something to catch their eye and to stimulate them for a moment. Using the proper images, video and copy can satisfy their appetite for a few moments. That's all the time you have to capture their attention, create some interest and desire and prompt them to take action. With this critical idea in mind, lets cover a few ideas to make your ads stand out in the scroll.
5 Ways to Create Stunning Facebook Ads Creatives
- Use colors that jump of the screen. Avoid the FB blue and don't get too outrageous.
- Use the proper video and image specifications for your ad placements. If your image is too large or small then it'll be automatically resized to fit in the ad. This can cause blurriness or distortion if you're not careful. Animated or flash images aren't supported.
- Test your creatives and copywriting. There can be a 100% or higher difference between different ads' cost per click(CPC) and cost per acquisition. The right image will get serious traction while the wrong image just wastes your money. The audience is fickle.
- Because of the changing desires of the Facebook audience, its critical to switch up ads often. If you run an ad too long, it will experience ad fatigue and the costs will go up tremendously.
- Use real images of you, your staff and your office. Patients want to get a fell for what to expect. They don't like surprises!
Landing Pages that Bring In Patients
What is a landing page? You pay for advertising which shows up in the Facebook newsfeed as an image or video with some text (copy), and you instruct the user to click on your link to get your offer. The page that they go (land on) to when they click is the landing page. It may be a page where they can schedule an appointment, buy a product, register for a webinar, or sing up for your email list.
There are many tools to build attractive landing pages. You can build them in your native content management system, you can invest in drop and drag builders like Click Funnels, Leadpages or Instapage or you can use page builders inside some autoresponder platforms like MailChimp.
But the key to creating a landing page that works - converts tire-kickers into leads, scheduled appointments or customers - is to make an offer that they understand and want and to keep them focused on the one action that you want.
5 Mistakes You're Making on Your Landing Page
- Too many options. Can the reader click away to browse the rest of your site, click away to download a pdf or click to watch a video, when what you want them to do is to complete the lead capture form in the corner? Too many choices are confusing and kill conversion rates.
- Inconsistent with the original ad. Maintain the same message all the way from the ad through the landing page through to the emails that they receive when they subscribe to your list.
- No clear offer or value proposition. Your headline should be a line in the conversation that they are already having in their head. And then in the next line, you have the solution, the plan or the blueprint to get them out of their current situation and into the situation that they desire.
- Slow landing page or a page that takes them off of Facebook. Some consumers distrust being taken off of FB and of course FB charges more when you take their users away. Pay attention to the technical details of load time for off-FB landing pages and always split test the possibilities. You could save your self a lot of money.
- Not enough information. Make sure to include enough information for interested parties to make decisions to go with you. You may convince them with a stellar offer or a great headline, but most of the time, they will keep reading because they need to justify the action. Give them the reasons they should take the next step with you.
A Predictable Process with Revolutionary Outcomes
The process that we follow is one that just makes sense and it works. It produces results in many industries and all over the world. We understand how to tweak the model to get it to work for your business in your city.
Build a Following. Building an audience on Facebook is not what it used to be. It used to be free to build it and it provided great reach as most of your page followers would see your daily posts. Now, you'll be lucky if 10-25% of your followers will see your posts. It is now necessary for your to pay for that visibility. It is still very affordable and it is great way to stay top of mind. Building great rapport with your followers will allow you to gain additional organic reach via their shares.
Retargeting. What is retargeting? It is stalking, in the best possible way. Once a person indicates some interest or curiosity about your brand or offer, retargeting allows us to put the offer in front of them over and over again as they browse the internet. Have you ever looked at a pair of shoes or golf clubs on a site only to have that retailer, the shoes and the clubs show up in ads on other sites? That retailer is using retargeting. After a few reminders or an even sweeter deal, they hope to convert you into a buying customer. We can do the same thing for your practice and your offer.
Custom Audience Development. Facebook provides many tools to make the most of their user data and their fine-tuned ad platform. They want you to get a good return on your advertising budget so that you will continue to spend it every month. One way that you can gain an even better return on your investment over time is to get smarter and better at targeting the folks that are most likely to purchase from you. We do this by developing several targeted custom audiences for your brand and then advertising to that group.
Perfect Patients for Your Practice. Based on the precise implementation of a strong following, the proper offer, the best creatives for your chiropractic office, optimized targeting, retargeting and custom audience development, we can bring in the ideal patients for your practice. Some common focus areas are:
- Pediatric Chiropractor
- Geriatric Chiropractor
- Maternity Chiropractor
- Personal Injury Chiropractor



Sample Chiro Facebook Advertising
We've discussed some components that make for great Facebook Ads for Chiropractors.
These include color and images, great headline, and targeting.
One thing that we saved for our examples is the offer. The best Facebook Advertising is the one that is able to match the brand with the offer and the target audience. An expensive jewelry company would target an affluent demographic with their beautiful product on a gorgeous model in an aspirational setting. Whereas a discount jewelry company might highlight a significant discount for bargain shoppers. All this is to say that the perfect ad is in the eye of the beholder and what might be a terrible ad for one business to run, might be the perfect ad for another business to run. That's why it is so important to determine your brand image, advertising goals and target audience before trying to create your ad.

From Facebook

Managing Social Media for Your Practice
Planning Ahead
With the right social media management tools and practice, you can put your social media plan on autopilot - almost.
Managing your Facebook, Twitter and Instagram accounts have never been easier. Keeping your Google+ profile for your business is essential to creating an online presence that is optimized, attractive and high-performing. But the hard part about building a thriving following isn't posting; it's knowing what to post, when to post and taking your vision from idea to actual graphics.
Hiring A Professional
Hiring Marketing 4 Chiropractic for social media management is a great way to increase the engagement on all platforms as well as making the most of your advertising budget on these platforms. We post engaging images and helpful content on your social media platforms as well as interact with your audience. We design posts to catch the eye of the community, to engage your followers and to create more visibility and loyalty to your brand.
We're on top of the latest trends in social media marketing, click funnels, chiropractic social media management, chiropractic Facebook ads post ideas, social media marketing articles, content creation systems.
We don't want to replace you entirely because the main idea behind chiropractic social media management is for your prospective patients to get to know you on social media. You're a busy chiropractor who doesn't have time to spend all day on social media so that we will do most of it for you.
Call today if you have any questions about any of the following topics: